The launch of the Department of Tourism It's more fun in the Philippines campaign has seen an impressive impact on our tourism industry. To make sure that we continue and strengthen this success, we now put the focus on our people, the ones who make our tourism happen.
We introduce PICTourism - Philippines Improving Competitiveness in Tourism -- a pilot project implemented in four major tourism hotspots: Bohol, Cebu, Davao and Palawan. PICTourism aims to further enrich our competitiveness and make us on par with our ASEAN neighbors.
Building on the world-renowned Filipino hospitality, PICTourism focuses on enhancing quality standards of tourism through interventions in three key areas:
PICTourism is a technical assistance project for the Department of Tourism, administered by the Asian Development Bank and funded by the Government of Canada.